No.1 Digital Marketing Specialist

IMC Marketing

STOKKE

Operating IMC Marketing for Stokke,
a premium baby products company (2023)

Project & Mission

Strengthening the Premium Baby Products Brand ImageBoosting Awareness of New Portable StrollersConsolidating Recognition as the Top Leader in the Toddler High Chair Segment

Project & Mission

Strengthening the Premium Baby Products Brand ImageBoosting Awareness of New Portable StrollersConsolidating Recognition as the Top Leader in the Toddler High Chair Segment

Marketing Tool

SNS Channel Operation

Campaign Promotion

KOL Marketing

Performance Marketing

The Challenge :
Stokke had two main products that were in need of greater promotion: YOYO and Tripp Trapp.
1. YOYO: As acquiring BABYZEN, Stokke faced a new challenge: to promote the newly acquired compact and adaptable YOYO stroller as an addition to their product line.
2. TRIPP TRAPP: A classic product of this brand, Stokke aimed to increase awareness and sales of the unique, life-long chair.

Our Idea:
We decided a major IMC social campaign was needed in their social channels to boost awareness of the two products via viral content.

Our Approach:
Let’s YOYO Campaign & Tripp Trapp Campaign : We executed two big campaigns that would generate a great number of UGCs and reviews.

1. Event Page Development & Operation
Big event pages were developed and promoted so that potential target customers were offered a chance to use the two products free of cost or gain gifts as a token of gratitude for their participation.

2. SNS Event Promotions and Trial Groups

Online event promotions were carried out to capture the interests of potential customers and also generate more authentic product reviews. ‘Trial groups’ were also used to generate authentic content amongst nano influencers.

3. KOL Influencer Marketing

KOL influencers were utilized to showcase the products, enhance awareness, and encourage purchase.
Shorts and reels were produced in line with the branded contents to boost exposure and appeal in a fun and engaging way with the target audience.

4. Performance Marketing

Improved Naver SEO (organic search) and SEM of both products during the campaign period, resulting greater number of leads and sales.

Marketing Tool

SNS Channel Operation

Campaign Promotion

KOL Marketing

Performance Marketing

Our Records

Exceeding YouTube Views Achievement

+160%

Sales Increase

Yoyo: +743%, Tripp Trapp: +633%

Exceeding Campaign Participant Target Achievement

+178%

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