IMC Marketing
STOKKE
Operating IMC Marketing for Stokke,
a premium baby products company (2023)
Project & Mission
Strengthening the Premium Baby Products Brand ImageBoosting Awareness of New Portable StrollersConsolidating Recognition as the Top Leader in the Toddler High Chair Segment
Project & Mission
Strengthening the Premium Baby Products Brand ImageBoosting Awareness of New Portable StrollersConsolidating Recognition as the Top Leader in the Toddler High Chair Segment
Marketing Tool
SNS Channel Operation
Campaign Promotion
KOL Marketing
Performance Marketing
Marketing Tool
SNS Channel Operation
Campaign Promotion
KOL Marketing
Performance Marketing
Our Records
Exceeding YouTube Views Achievement
+160%
Sales Increase
Yoyo: +743%, Tripp Trapp: +633%
Exceeding Campaign Participant Target Achievement
+178%
The Challenge
Stokke had two main products that were in need of greater promotion: YOYO and Tripp Trapp.
YOYO: As acquiring BABYZEN, Stokke faced a new challenge: to promote the newly acquired compact and adaptable YOYO stroller as an addition to their product line.
TRIPP TRAPP: A classic product of this brand, Stokke aimed to increase awareness and sales of the unique, life-long chair.
Our Idea
Stokke had two main products that were in need of greater promotion: YOYO and Tripp Trapp.
YOYO: As acquiring BABYZEN, Stokke faced a new challenge: to promote the newly acquired compact and adaptable YOYO stroller as an addition to their product line.
TRIPP TRAPP: A classic product of this brand, Stokke aimed to increase awareness and sales of the unique, life-long chair.
Our Approach
Let’s YOYO Campaign & Tripp Trapp Campaign : We executed two big campaigns that would generate a great number of UGCs and reviews.
Event Page Development & Operation
Big event pages were developed and promoted so that potential target customers were offered a chance to use the two products free of cost or gain gifts as a token of gratitude for their participation.
SNS Event Promotions and Trial Groups
Online event promotions were carried out to capture the interests of potential customers and also generate more authentic product reviews. ‘Trial groups’ were also used to generate authentic content amongst nano influencers.
KOL Influencer Marketing
KOL influencers were utilized to showcase the products, enhance awareness, and encourage purchase.
Shorts and reels were produced in line with the branded contents to boost exposure and appeal in a fun and engaging way with the target audience.
Performance Marketing
Improved Naver SEO (organic search) and SEM of both products during the campaign period, resulting greater number of leads and sales.
The Results
Event Page Development & Campaign
Campaign Participants
| YOYO | +16,638 |
| TRIPTRAPP: | +21,491 |
SNS Event Promotions and Trial Groups
Instagram Total Followers
| YOYO | +5,586 |
| TRIPTRAPP: | +7,627 |
KOL Influencer Marketing
No. of Viral Contents
| YOYO | +1,715 |
| TRIPTRAPP: | +1,531 |
Performance Marketing
Naver Brand Store Sales
| YOYO | +5.7 billion won |
| TRIPTRAPP: | +5.7 billion won |
The Challenge
Stokke had two main products that were in need of greater promotion: YOYO and Tripp Trapp.
YOYO: As acquiring BABYZEN, Stokke faced a new challenge: to promote the newly acquired compact and adaptable YOYO stroller as an addition to their product line.
TRIPP TRAPP: A classic product of this brand, Stokke aimed to increase awareness and sales of the unique, life-long chair.
Our Idea
Stokke had two main products that were in need of greater promotion: YOYO and Tripp Trapp.
YOYO: As acquiring BABYZEN, Stokke faced a new challenge: to promote the newly acquired compact and adaptable YOYO stroller as an addition to their product line.
TRIPP TRAPP: A classic product of this brand, Stokke aimed to increase awareness and sales of the unique, life-long chair.
Our Approach
Let’s YOYO Campaign & Tripp Trapp Campaign : We executed two big campaigns that would generate a great number of UGCs and reviews.
Event Page Development & Operation
Big event pages were developed and promoted so that potential target customers were offered a chance to use the two products free of cost or gain gifts as a token of gratitude for their participation.
SNS Event Promotions and Trial Groups
Online event promotions were carried out to capture the interests of potential customers and also generate more authentic product reviews. ‘Trial groups’ were also used to generate authentic content amongst nano influencers.
KOL Influencer Marketing
KOL influencers were utilized to showcase the products, enhance awareness, and encourage purchase.
Shorts and reels were produced in line with the branded contents to boost exposure and appeal in a fun and engaging way with the target audience.
Performance Marketing
Improved Naver SEO (organic search) and SEM of both products during the campaign period, resulting greater number of leads and sales.
The Results
Event Page Development & Campaign
Campaign Participants
| YOYO | +16,638 |
| TRIPTRAPP: | +21,491 |
SNS Event Promotions and Trial Groups
Instagram Total Followers
| YOYO | +5,586 |
| TRIPTRAPP: | +7,627 |
KOL Influencer Marketing
No. of Viral Contents
| YOYO | +1,715 |
| TRIPTRAPP: | +1,531 |
Performance Marketing
Naver Brand Store Sales
| YOYO | +5.7 billion won |
| TRIPTRAPP: | +5.7 billion won |
Connect with Your Family at Tripp Trapp,
Where Memories are Made
Event Promotion
KOL Marketing
Performance Marketing
NAVER SEO/ SEM
