Corporate Communications
Kia Worldwide
Operating global awards marketing for Kia Worldwide (2023-Present)
Project & Mission
Enhance credibility Boost awareness
Our Records
Total Content Engagement
3.2M
Total Content Distribution
413
The Challenge
Although Kia has received multiple various global awards for its prominent car types and high-end technology, such notable stories were only archived and publicly not announced. Kia, well aware of the value of such news, was in need of a good strategy to fully utilize these hidden gems.
Our Idea
Creating content that optimally showcased such prestigious awards for Kia Worldwide.
Our Approach
Video Production
We plan and create videos that announce and applaud the awards Kia received.
SNS Content
Eye-catching content that features the awards were created to communicate the significance and meaning behind the awards.
Constant monitoring
Data analysis is regularly conducted to measure the performance of such content and how much the assets created were used in other Kia channels.
The Results
Video Production
| Total Views | 250K |
|---|
SNS Content
| Total Reach | 3.2M |
|---|---|
| Engagements | 75K |
Constant Monitoring
| Total Contents Re-utilized Worldwide | 413 |
|---|---|
| # of countries | 47 |
Movement that inspires, KIA
