No.1 Digital Marketing Specialist

Corporate Communications

Kia Worldwide

Operating global awards marketing for Kia Worldwide (2023-Present)

Project & Mission

Enhance credibility Boost awareness

Our Records

Total Content Engagement

3.2M

Total Content Distribution

413

The Challenge

Although Kia has received multiple various global awards for its prominent car types and high-end technology, such notable stories were only archived and publicly not announced. Kia, well aware of the value of such news, was in need of a good strategy to fully utilize these hidden gems.

Our Idea

Creating content that optimally showcased such prestigious awards for Kia Worldwide.

Our Approach

Video Production
We plan and create videos that announce and applaud the awards Kia received.

SNS Content
Eye-catching content that features the awards were created to communicate the significance and meaning behind the awards.

Constant monitoring
Data analysis is regularly conducted to measure the performance of such content and how much the assets created were used in other Kia channels.

The Results

Video Production

Total Views 250K

SNS Content

Total Reach 3.2M
Engagements 75K

Constant Monitoring

Total Contents Re-utilized Worldwide 413
# of countries 47

Movement that inspires, KIA

Instagram