IMC Marketing
SCULPTRA® 2023
Global skincare pharmaceutical
company Galderma’s filler brand
Sculptra® 2023 digital
marketing agency
Project & Mission
Enhancing Brand Awareness Driving Sales Growth
Marketing Tool
Our Records
Exceeded Campaign Participation Goals
+270%
Instagram Followers Since 2022
10.5K
The Challenge
To maintain competitiveness as many cheaper generic products were being released, Sculptra, the original collagen booster product, needed unique differentiating points for the brand.
Our Idea
Establish a firm brand identity as a “premium collagen booster,” and create content that can emotionally connect with customers through storytelling.
Our Approach
Instagram
To
convey Sculptra’s unique
selling point such as “wrinkle
improvement,” we approached
our customers via Instagram
with emotional keywords like
“time,” “impression,” and
“parents” to garner rapport
and appeal.
Influencer Marketing
By collaborating with
numerous influential beauty
influencers on Instagram, we
aimed to communicate
Sculptra’s unique selling
points.
Digital Campaign and
events
Campaigns such as the
Sculptra Authenticity
Campaign, Sculptra Time, and
Find Sculptra were promoted to
generate UGC and facilitate
interaction with the target
audience.
Asset Development
To establish Sculptra’s
premium image, we renewed the
official website, produced
branded videos using
global/local assets and
crafted the key claim “Filled
from within the skin.“
The Results
| Total Followers | 10,467 Followers (appx. +5,038) |
|---|---|
| Total Reach | appx. 3.6M |
Digital Campaign and events
| Total Engagements | 18K |
|---|---|
| UGC Contents | 880 |
Asset Development
| Total Views | 25K |
|---|
Development and Operation of Event Pages
Reveal Your Skin’s True
Beauty with
Sculptra®
Event Promotion
