Corporate Communications
Kia Worldwide
Operating global awards marketing for Kia Worldwide (2023-Present)
Project & Mission
Enhance credibility Boost awareness
Our Records
Total Content Engagement
3.2M
Total Content Distribution
413
The Challenge
Although Kia has received multiple various global awards for its prominent car types and high-end technology, such notable stories were only archived and publicly not announced. Kia, well aware of the value of such news, was in need of a good strategy to fully utilize these hidden gems.
Our Idea
Creating content that optimally showcased such prestigious awards for Kia Worldwide.
Our Approach
Video Production
We plan and create videos
that announce and applaud the
awards Kia received.
SNS Content
Eye-catching content that
features the awards were
created to communicate the
significance and meaning
behind the awards.
Constant monitoring
Data analysis is regularly
conducted to measure the
performance of such content
and how much the assets
created were used in other Kia
channels.
The Results
Video Production
| Total Views | 250K |
|---|
SNS Content
| Total Reach | 3.2M |
|---|---|
| Engagements | 75K |
Constant Monitoring
| Total Contents Re-utilized Worldwide | 413 |
|---|---|
| # of countries | 47 |
Movement that inspires, KIA
