No.1 Digital Marketing Specialist

The Challenge

Stokke had two main products that were in need of greater promotion: YOYO and Tripp Trapp.

YOYO: As acquiring BABYZEN, Stokke faced a new challenge: to promote the newly acquired compact and adaptable YOYO stroller as an addition to their product line.

TRIPP TRAPP: A classic product of this brand, Stokke aimed to increase awareness and sales of the unique, life-long chair.

Our Idea

Stokke had two main products that were in need of greater promotion: YOYO and Tripp Trapp.

YOYO: As acquiring BABYZEN, Stokke faced a new challenge: to promote the newly acquired compact and adaptable YOYO stroller as an addition to their product line.

TRIPP TRAPP: A classic product of this brand, Stokke aimed to increase awareness and sales of the unique, life-long chair.

Our Approach

Let’s YOYO Campaign & Tripp Trapp Campaign : We executed two big campaigns that would generate a great number of UGCs and reviews.

Event Page Development & Operation
Big event pages were developed and promoted so that potential target customers were offered a chance to use the two products free of cost or gain gifts as a token of gratitude for their participation.

SNS Event Promotions and Trial Groups
Online event promotions were carried out to capture the interests of potential customers and also generate more authentic product reviews. ‘Trial groups’ were also used to generate authentic content amongst nano influencers.

KOL Influencer Marketing
KOL influencers were utilized to showcase the products, enhance awareness, and encourage purchase.
Shorts and reels were produced in line with the branded contents to boost exposure and appeal in a fun and engaging way with the target audience.

Performance Marketing
Improved Naver SEO (organic search) and SEM of both products during the campaign period, resulting greater number of leads and sales.

The Results

Event Page Development & Campaign

Campaign Participants

SNS Event Promotions and Trial Groups

Instagram Total Followers​

KOL Influencer Marketing

No. of Viral Contents

Performance Marketing

Naver Brand Store Sales