No.1 Digital Marketing Specialist

The Challenge: 
Our ongoing challenge is to position Guam as the ideal vacation spot, to attract new Korean tourists, as well as encourage revists.

Our Idea: 
In order to appeal to a wider audience, encompassing travelers from various backgrounds, interests, and age groups, we deemed it necessary to implement a 360 degree, integrated marketing scheme.

Our Approach: 

To engage our target audience, it was crucial to have an on/offline mix of marketing executions.

1. Trade Travel Marketing:
   • Airline + travel agency partnership: To boost sales, we co-partnered to produce on/offline promotions.
   • Roadshows: Seminars and roadshows, along with fam tours with influencers were held to connect personally one-on-one with our target audience.
2. PR & Comm:
   • TV Broadcasts: Collaborated with TV shows to be broadcasted, showcasing various restaurants and tourist sites.
   • On/off Media Mix : Partnered with various media corporations such as in newspapers and magazines.
3. Content Development: 
   • Monthly Distribution of Guidebooks
4. IMC Marketing:
   • Online Promotions
   • Influencer Collaborations
   • SNS Operations
   • Paid Ads
   • Pop up-store: In May of 2024, we launched a pop-up store offering immersive experiences with our ‘Journey to Guam’ concept. By showcasing diverse Guam photo spots, creative events and giveaways, our goal was to capture the hearts of Gen. MZ, and generate buzz.

2. Online Event Promotions

We keep the excitement alive with regular events on social media and our microsites, engaging our community and drawing in future travelers. Plus, our giveaways are a surefire way to boost buzz and participation.