No.1 Digital Marketing Specialist

Tourism Marketing

Guam Visitors Bureau

Project & Mission

Attracting Korean tourists
Increased Guam brand awareness

Marketing Tool

괌정부관광청

Airlines, travel agencies, media collaboration (joint marketing
and promotions)

괌정부관광청

Consumer Brand Co-op

괌정부관광청

SNS and influencer marketing

괌정부관광청

Digital Marketing (SA, DA, SEO, Youtube
ad, contents ad, etc.)

괌정부관광청

TV & OTT content filming

괌정부관광청

Fam Tour

괌정부관광청

Participating in offline fairs and exhibitions

괌정부관광청

B2B seminars and roadshows

Marketing Tool

괌정부관광청

Airlines, travel agencies,
media collaboration
(joint marketing and promotions)

괌정부관광청

Consumer Brand Co-op

괌정부관광청

SNS and influencer
marketing

괌정부관광청

Digital Marketing (SA, DA, SEO, Youtube
ad, contents ad, etc.))

괌정부관광청

TV & OTT content filming

괌정부관광청

Fam tour

괌정부관광청

Participating in offline
fairs and exhibitions

괌정부관광청

B2B seminars and
roadshows

Our Records

Re-visitors compared to 2021
(recovering from COVID-19)

+4,569.8%

Market share for Korean Visitors

#1

The Challenge

Our ongoing challenge is to position Guam as the ideal vacation spot, to attract new Korean tourists, as well as encourage revists.

Our Idea

In order to appeal to a wider audience, encompassing travelers from various backgrounds, interests, and age groups, we deemed it necessary to implement a 360 degree, integrated marketing scheme.

Our Approach

Travel Trade
Marketing

01Airline + Travel Board partnership

02RoadShows

03Travel Package

PR &
Communications

01TV/OTT Broadcasts

02On/off Media Mix

03Consumer Brand Collaboration

04Pop-up store

Content
Development

01Guidebooks

02SNS Content

03Video production

IMC Marketing

01Online Promotions

02Influencer Collaborations

03SNS Operations

04Paid Ads

The Results

Travel Trade Marketing
Korean Passenger Load Factor of 90%

Travel Trade Marketing
Pop-up store attracted 8,500 visitors and produced over 3000 contents virally on social platform

Content Development
5000 guidebooks were produced in 2023, and distributed in 2024. We are working to create more and to customize the guidebooks according to the tourist industry (food, shopping, etc)

IMC Marketing
A strong network of over 100 diverse travel influencers
Regular operation of major SNS channels Instagram (55K+), Facebook (45K+), Naver Blog, and Kakao Channel

Pop-up store

Guidebook

Owned Media Channel Operation

Guam, where America’s day begins

Event Promotion

Interactive Events to induce consumer participation