No.1 Digital Marketing Specialist

IMC Marketing

SCULPTRA® 2023

Global skincare pharmaceutical company Galderma’s filler brand
Sculptra® 2023 digital marketing agency

Project & Mission

Enhancing Brand Awareness  Driving Sales Growth 

Marketing Tool

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Campaign Promotion

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Influencer Marketing

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SNS Channel Operation

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Campaign Promotion

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Influencer Marketing

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SNS Channel Operation

Our Records

Exceeded Campaign Participation Goals 

+270%

Instagram Followers Since 2022

10.5K

The Challenge

To maintain competitiveness as many cheaper generic products were being released, Sculptra, the original collagen booster product, needed unique differentiating points for the brand.

Our Idea

Establish a firm brand identity as a “premium collagen booster,” and create content that can emotionally connect with customers through storytelling.

Our Approach

Instagram
To convey Sculptra’s unique selling point such as “wrinkle improvement,” we approached our customers via Instagram with emotional keywords like “time,” “impression,” and “parents” to garner rapport and appeal.​

Influencer Marketing
By collaborating with numerous influential beauty influencers on Instagram, we aimed to communicate Sculptra’s unique selling points.​

Digital Campaign and events
Campaigns such as the Sculptra Authenticity Campaign, Sculptra Time, and Find Sculptra were promoted to generate UGC and facilitate interaction with the target audience. ​

Asset Development
To establish Sculptra’s premium image, we renewed the official website, produced branded videos using global/local assets and crafted the key claim “Filled from within the skin.“

The Results

Instagram

Total Followers 10,467 Followers (appx. +5,038)
Total Reach appx. 3.6M

Influencer Marketing
(15 influencers)

Total Followers 2.2M
Total Engagement 38K

Influencer Marketing(15 influencers)

Total Followers 2.2M
Total Engagement 38K

Digital Campaign and events

Total Engagements 18K
UGC Contents 880

Asset Development

Total Views 25K

Instagram

Development and Operation of Event Pages

“Sculptra® Time”, Your Time to Shine.

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“Sculptra® Time”, Your Time to Shine.

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Reveal Your Skin’s True Beauty with
Sculptra®

Event Promotion

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