IMC Marketing
Baeksan Artesian Water
Operating digital marketing services for Baeksan Artesian Water (~2023)
Project & Mission
Activate SNS Channel Increase Brand Awareness
Our Records
Instagram Follower since 2022
55K
Consumer Sales Growth
+10.8%
The Challenge
To tailor our communication to relate to the younger generation (25-35).
Our Idea
To shift our target to those in their 20s and 30s, we identified keyword trends to identify the age group’s main interests.
Our Approach
Owned Media Opreation
Generated content that appealed to the interests of our target by utilizing animated characters for storytelling and developing a sporty and dynamic image by associating it with runnung events.
Influencers
Collaborated with renowned influencers in the ‘baby water’ and coffee extraction sectors.
Character and Merchandise Marketing
Produced goods featuring Baeksansoo characters to make the brand storytelling more relatable and engaging.
Digital Campaigns
Executed entertaining campaigns that would appeal to specific target groups.
The Results
Owned Media Operation
| 53% | |
| 9% |
Coffee Influencer Results
| Total Reach | 248K |
|---|---|
| Total Views of Campaign Video | 210K |
Baeksansoo Goods
| Total Reach | 1.4M |
|---|---|
| Total Engagement | 63K |
Digital Campaigns
Baeksansoo Run Contents (UGC+Brand)
| Total Reach | 564K |
|---|---|
| Total Engagement | 2.9K |
AR Filter Video Campaign
| Total Participants | 4.8K |
|---|---|
| Total Impressions | 440K |
Campaign Promotion : Baek San Soo Run
Intagram
