No.1 Digital Marketing Specialist

IMC Marketing

Restylane® 2023

Digital marketing agency for Restylane® 2023 by Galderma,
a leading global dermatology company

Project & Mission

Enhancing Brand Awareness   Driving Sales Growth 

Marketing Tool

레스틸렌

Campaign Promotion

레스틸렌

Influencer Marketing

레스틸렌

SNS Channel Operation

Our Records

Exceeded B2B2C Campaign Participation Goals

+177%

Instagram Followers Since 2022

10.8K

The Challenge

To reinforce Restylane’s prominent position as a premium HA filler and boost sales.

Our Idea

A 360 degree all-round marketing campaign was needed to revitalize Restylane’s image.

Our Approach

B2B2C Campaign

To strengthen the competitive positioning of the product, “My Lifetime Kiss, Restylane Kysse” Campaign was launched. This involved a revamp in Restylane’s ad copies, creative materials, and social content.

Enhanced HCPs Engagement

To strengthen the competitive positioning of the product, “My Lifetime Kiss, Restylane Kysse” Campaign was launched. This involved a revamp in Restylane’s ad copies, creative materials, and social content.

Enhanced HCPs Engagement

We collaborated with Healthcare professionals (HCPs) to strengthen the brand’s credibility and application in hospitals, as well as raising the overall awareness of the product via HCP’s own channels.

Influencers & Owned Media

Produced IG reels and partnered with approximately 30 influencers to strengthen Restylane’s Instagram channel.

Creative Assets

Produced localized key visuals and videos that would visually compel and vocalize the brand’s key message.

The Results

B2B2C Campaign

Restylane Kysse

Engagements 19K
Campaign Video Views 380K
IG Follower 0.9K Increase

Restylane Skinboosters Vital

Engagements 19K
Campaign Video Views 380K
IG Follower 0.9K Increase

Enhanced HCPs Engagement

B2B HCP Participants 1,959
KPI +327% Overachieved

Influencers & Owned Media

Influencer

Total Followers: 4.8M
Total Engagement: 73K

instagram

Follower increase +4.5K Increase

The Challenge

To reinforce Restylane’s prominent position as a premium HA filler and boost sales.

Our Idea

A 360 degree all-round marketing campaign was needed to revitalize Restylane’s image.

Our Approach

B2B2C Campaign

To strengthen the competitive positioning of the product, “My Lifetime Kiss, Restylane Kysse” Campaign was launched. This involved a revamp in Restylane’s ad copies, creative materials, and social content.

Enhanced HCPs Engagement

To strengthen the competitive positioning of the product, “My Lifetime Kiss, Restylane Kysse” Campaign was launched. This involved a revamp in Restylane’s ad copies, creative materials, and social content.

Enhanced HCPs Engagement

We collaborated with Healthcare professionals (HCPs) to strengthen the brand’s credibility and application in hospitals, as well as raising the overall awareness of the product via HCP’s own channels.

Influencers & Owned Media

Produced IG reels and partnered with approximately 30 influencers to strengthen Restylane’s Instagram channel.

Creative Assets

Produced localized key visuals and videos that would visually compel and vocalize the brand’s key message.

The Results

B2B2C Campaign

Restylane Kysse

Engagements 24K
Campaign Video Views 330K
IG Follower 2.2K Increase

Restylane Skinboosters Vital

Engagements 19K
Campaign Video Views 380K
IG Follower 0.9K Increase

Enhanced HCPs Engagement

B2B HCP Participants 1,959
KPI +327% Overachieved

Influencers & Owned Media

Influencer

Total Followers: 4.8M
Total Engagement: 73K

Instagram

Follower increase +4.5K Increase

Event Page Development and Operation

https://dorestylane.com/thisismylook/

레스틸렌 나를더 나답게 이벤트

https://dorestylane.com/thisismylook/

레스틸렌

Enhance Brand Positioning and Drive Sales 

레스틸렌

Campaign Promotion
“This is My Look, Restylane®” 

Instagram

restylanekorea

레스틸렌 인스타그램 PC뷰

restylanekorea

레스틸렌 인스타그램 모바일뷰