Tourism Marketing
Guam Visitors Bureau
Project & Mission
Attracting Korean tourists
Increased Guam brand awareness
Our Records
Re-visitors compared to 2021
(recovering from COVID-19)
+4,569.8%
Market share for Korean Visitors
#1
The Challenge
Our ongoing challenge is to position Guam as the ideal vacation spot, to attract new Korean tourists, as well as encourage revists.
Our Idea
In order to appeal to a wider audience, encompassing travelers from various backgrounds, interests, and age groups, we deemed it necessary to implement a 360 degree, integrated marketing scheme.
Our Approach
Travel Trade
Marketing
01Airline + Travel Board partnership
02RoadShows
03Travel Package
PR &
Communications
01TV/OTT Broadcasts
02On/off Media Mix
03Consumer Brand Collaboration
04Pop-up store
Content
Development
01Guidebooks
02SNS Content
03Video production
IMC Marketing
01Online Promotions
02Influencer Collaborations
03SNS Operations
04Paid Ads
The Results
Travel Trade Marketing
Korean Passenger Load Factor of 90%
Travel Trade Marketing
Pop-up store attracted 8,500 visitors and produced over 3000 contents virally on social platform
Content Development
5000 guidebooks were produced in 2023, and distributed in 2024. We are working to create more and to customize the guidebooks according to the tourist industry (food, shopping, etc)
IMC Marketing
A strong network of over 100 diverse travel influencers
Regular operation of major SNS channels Instagram (55K+), Facebook (45K+), Naver Blog, and Kakao Channel
Pop-up store
Guidebook
Owned Media Channel Operation
Guam, where America’s day begins
Event Promotion
Interactive Events to induce consumer participation
